A Comprehensive Guide to Instagram Ad Sizes for 2018

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Instagram, nowadays, has become the favorite platform for industries investing in Advertisement. While the social media app offers user-friendly story feed, it also offers an awesome video feature. No wonder, Instagram is the place for people who love trend in their lifestyle. That said, Instagram not only provides these unique features to individuals but also to marketers who wish to target audiences of various demographics. Therefore, you can join the platform as a Business Instagrammer, and place Instagram Ads in a variety of sizes to promote your brand. Here’s a detailed guide to Instagram Ad Sizes for 2018-

Landscape Image (1200 x 628)

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While uploading Landscape images on Instagram, you can see that these images are usually wider and therefore, will not take up the traditional full square of the Instagram Post. According to a study conducted by the Chicago School of Media Theory, the Landscape art is a representation of prairies, mountains, or inland scenery that helps focus more on the spectator. Therefore, you can showcase an entire scene and not just one frame or single post, using Landscape images. Here are the guidelines to the use Landscape Images-

  • Landscape image ad size on Instagram is 1200 x 628 pixels
  • Ideal aspect ratio is 1.9:1;
  • All formats should be either JPG or PNG;
  • Image files must be less than 30MB;
  • All image and video captions max are 2,200 characters; however, the recommended number is 125 characters;

Square Images (1080 x 1080)

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Landscape Images are good; however, they take up most of the space available for the overall post layout. These images focus on the width and hence you cannot go beyond a certain image size. This is where Square Images for Instagram work profusely. These images don’t take up all the space available. Here are the guidelines to the Square Images –

  • Instagram square image ad size is 1080 x 1080 pixels;
  • Ideal aspect ratio is 1:1

Vertical Image (600 x 750)

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The vertical image size is the most popular photo size on Instagram and is mostly used by the general population. This is because the image orientation is preset to vertical whenever you click an image on the app or upload one. In terms of specifications, only the overall ratio and resolution changes in vertical images for Instagram. Here are the Image guidelines-

  • Instagram vertical image ad size is 600 x 750 pixels minimum resolution (1936 x 1936 pixels maximum resolution);
  • The proper aspect ratio is 4:5


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Approximately 25 percent of all media uploads on Instagram are single video features. The popularity of such videos has increased manifolds in recent years. To make sure you are on top of your video strategy, you need to make sure that you’re using the correct sizes and specs. Here are the specifications of resolution for Instagram Video Ads

Landscape Videos (600 x 315)

These kinds of videos are very popular and have the same scenic influence also. Here are the guidelines for Instagram Video Ads –

  • Instagram landscape video Ad is 600 x 315 pixels (minimum);
  • The proper aspect ratio is 1:91:1;
  • Recommended video formats include MP4 and MOV;
  • Max video size for all formats is 4GB;
  • Max video length for all formats is 60 seconds;
  • Video max frames are 30fps for all formats;

Square Videos (600 x 600)

Not much changes when you select the Instagram square video format. However, you need to pay attention to the appearance of your ad and CTA on a mobile device, to make sure that there is no cropping in the actual video. Here are the guidelines for the video ads-

  • Instagram square video ad is 600 x 600 pixels (minimum);
  • The proper aspect ratio is 1:1


(All photographs are courtesy of the original owners unless otherwise indicated)

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