It doesn’t take a huge campaign budget to earn quality backlinks. Link building is an essential element of SEO. According to market studies, the number of domains that link to a particular page is the most crucial factor that helps determine the page ranking. You could say that prominent search engines including Google, perceive links as recommendations. Therefore, the more domains that link back to you, the more reliable your site becomes. If we talk about search engine visibility, links are little votes of support that garner recognition to your website in the eyes of search engines.
Furthermore, low-budget link building is the perfect way to drive traffic, improve ranking in SERPs, and enhance the website’s reputation. And the best part? Linking doesn’t have to cost a fortune. If you’re clever and think outside the box, it becomes easy to plan a cost-effective and efficient link building strategy. To help, here are ten low-budget link building strategies to up your content marketing game.
1. Look for Broken Links
Take a look at websites that are similar to yours – you’ll definitely be surprised by the number of broken links that exist on that particular website. Luckily, the broken links on your competitor’s website could become your linking opportunity! Once you find a broken link, you can contact the owner of that website and pitch an offer to them. You can ask to replace their broken link with a link to your content, resources or services, It’s that simple!
2. Take Expert Help
One of the best ways to proceed with low-budget link building is by collaborating with experts in your field. The mere fact that it won’t cost you a dime, adds to this proposition. You can easily get links by assembling experts and asking them to contribute an article or blog post. All you will have to do is reach out to the right people who are willing to answer to you and present an opinion. You can consider influencers, key players with authority, and bloggers in your industry.
To maximize the chances of earning links, you can investigate whether each potential collaborator actively links to resources they curate or feature in. overall, everyone wants their opinion to be heard and therefore, it will be easy to get the help of leading players. Anyone you collaborate with will share the content with their followers, on their websites or blogs. The outcome? Links building left, right and center!
3. Post Interviews with Experts
A similar way to get links for free is by interviewing industry experts. In general, you can develop a series of interviews that feature experts on a variety of related topics. While this is an easy way to earn credible links, it will also help you establish your content’s validity as a reliable source. Your interview should focus on key topics to target your audience. Furthermore, you can make sure to encourage the expert to share top tips, expert hacks, and specialist insight that during the interview.
If your interview garners favorable reviews and audience support as a valuable resource, you could leverage that to reach out to other relevant publishers and earn even more links. According to market estimates, more than 80 percent of consumer traffic will be video traffic in coming months, therefore, it presents an opportunity to you. Likewise, you can improve the quality of your video content by providing transcripts along with the clip. To sum up, keep your low-budget link building mantra to be: create valuable resources, earn high-quality links.
4. Create Infographics
Infographics are a wonderful place to start for low-budget link building. People love easily digestible content. That’s why people love infographics. Infographics let your audience absorb a lot of information fast and efficiently. However, not every content creator has the time or expertise to create original infographics. For this reason, they also serve as a valuable resource for other websites to use in their content and link to. Creating useful infographics to go with evergreen content may take time, but will pay off in the long run. Once you start publishing infographics, you are sure to generate a long stream of backlinks. When creating infographics, you should always design them to be informative, clear, and concise. You could even reach out to other websites within your industry and offer your infographics to them.
5. Feature Guest Blogs
Inviting experts or influencers to post content as a guest on your site is an effective way to build links. Not only is it cost-efficient, it also requires little to no effort on your part. All you have to do is find someone who you think would be suitable. Perhaps you could check who has linked to or shared your content in the past? Then ask them if they would be willing. You’ll be surprised at how many will take you up on the opportunity. Not only will this help you to earn links, if your guest has a large following it will create a buzz. Being associated with someone respected or popular in your industry could win over lots of new followers of your site.