2017 was an exciting year, especially for the digital marketing sphere wherein several unique ideas and trends made the news. Marketing automation, conversion rate optimization, Internet of Things (IoT) and Social Media Marketing just to name a few. As we step into 2018, the scenario looks even better with several intuitive digital marketing trends already creating a buzz. These trends are not only capable of improving your brand awareness, these can be implemented to design futuristic marketing strategies. Subsequently, it would strengthen your digital presence in the years to come. Without further ado, here are the top five digital marketing trends that are making all the news in 2018.
1. Native Ads
Though native ads have been there for some time now, there is no denying the fact that they are growing from strength to strength. Even in 2018, native ads are one of the top-most versatile marketing tools in the digital marketing sphere. Experts predict that by 2021, the native display ad revenue is would increase to 74 percent of the total display ad revenue in the US. This number was only 56 percent in the year 2016. Therefore, you must keep the numbers of native ads in your mind while setting up the advertisement budget.
2. Personalized Ad Campaigns
Delivering personalized, data-driven ad campaigns is another top-notch, innovative digital marketing trend that has significantly evolved in recent years. Reaching out to your target audience with the right message, at right time is the perfect way to foster stronger relationships. Likewise, it also helps your brand beat any competition. Overall, if your business and marketing platform has the capability to manage hyper-targeted ad campaigns, there is no way you will falter at customer acquisition and retention.
3. Augmented Reality
2018 is all set to be the year when advertisers would understand the true potential of Augmented Reality (AR). Not to be confused with Virtual Reality (VR), augmented reality helps you integrate newer online information with the existing user environment. Subsequently, you can develop highly-targeted ad campaigns without inventing anything new. Likewise, you will be able to make accurate purchase forecasts and decisions well in advance. To summarize, with augmented reality, you can create unique multimedia experiences for your users and design products that will directly complement their lives.
4. Mobile Video
2017 witnessed mobile videos become one of the highest revenue generators across various social media platforms. Even in 2018, mobile videos will continue to help both advertisers and publishers rake in benefits. Just like last year, live videos streaming continues to be the craze. According to a recent study conducted by Cisco, mobile videos will generate at least 80 percent of global Internet traffic by 2019. Therefore, including videos in your marketing strategies is probably the brightest idea you will have to help your business grow online.
5. User Generated Content (UGC)
It goes without saying that users are the reason businesses are able to boost their product visibility across digital platforms. Therefore, why don’t give your product directly into the hands of social media influencers? Influencers are the new trendsetters on social media. Therefore, it is only plausible to team up with people who promote your product in the form of blogs, reviews, and social media posts. This will get not only help generate traffic on to the website but also substantiate product credibility. Remember, one good feedback has the power to influence many minds.
These top digital advertising trends of 2018 prove that advertising must remain meaningful, user-conscious, and unique. Among other upcoming trends, businesses can benefit from multi-channel advertising, voice recognition marketing, social media ads, the blockchain, virtual reality (yet again), and sponsored content. While some of these have the potential to trigger the next digital revolution, there are others, which will no longer be relevant and be a part of a new reality.
(All photographs are courtesy of the original owners unless otherwise indicated)